It’s hard not to notice the popularity of Facebook, Twitter and other social media gathering spots. In each and every one of those places, brands are being discussed, passionately. Love or hate, real people are talking about recent experiences with brands large and small.

It could be how much they love a product they purchased, how great (or not so great) a recent meal was at a restaurant they went to with their friends. If they had a bad customer service experience, or how much they loved their waiter/waitress.

Regardless, they have become YOUR brand ambassadors to all of their friends and colleagues.

The real estate market was ailing and consumers everywhere were losing confidence. DeHoff Realtors knew they needed to stand out with strength, confidence and positivity in the face of a bleak looking marketplace.

Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing the services they need. This is where they find out if you are a good fit.

Winner International, the makers of The Club line of security products contacted us about updating their brand and giving their security products a fresh new look. We started with a new product called the Personal Vault. Here’s a look at the packaging, coming to a retail store near you.