We recently posted about the redesigned website for House of Hunan. Another part of their interactive media is ready to be unveiled. We have just released version 1.0 of their new interactive facebook fan page.

When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it’s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it – you know instantly who is trying to get your attention.

Branding, you may know what it is. Even scarier, you might think you know what it is, and you are wrong.

According to The Brand Gap, which I highly recommend reading, your brand is the gut feeling your customers have when they think about you. It’s not (only) your logo, corporate color scheme, the photography and copy you use in your brochures and website.  Your logo (or mark), and other assets are very important pieces of the puzzle when it comes to your branding strategy, but we will get into that more another time.