When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it’s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it – you know instantly who is trying to get your attention.

Some interesting research came out recently that validates the importance of a completely integrated marketing and advertising effort. Crown Peak conducted a study of holiday advertisers and discovered that 66% percent of online ads simply redirect users to the website home page, or a generic search result page rather than a landing page specifically tied to the ad content, message or call to action.

It’s time for a sushi tweetup again, we will be meeting at the House of Hunan in Fairlawn (map) on December 10, at 12pm.

Everyone’s invited!  This is a great opportunity to take the conversation offline, and have some GREAT sushi. Pass the word, we don’t want to leave anyone out!

In the meantime, check out the new House of Hunan website.

See you there!

This has got to be one of the best times of year…. Thanksgiving. What a great thing to put at the center of a holiday! Nothing re-centers us or humbles us or helps us appreciate who and what we have like reorienting our hearts in the direction of gratitude.