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        <title>Red, Incorporated: Marketing Tips</title>
        <description><![CDATA[Marketing tips articles to help you grow your business and get your customer's attention. These articles cover a variety of topics including marketing strategy, internet marketing techniques, and offline marketing.]]></description>
        <link>http://www.redincorporated.com</link>
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            <title>Search Engine Optimization - Part Two</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/SearchEngineOptimization2</link>
            <description><![CDATA[In this article we will be looking at some Dos and Don'ts to keep in mind when developing your search engine strategy....]]></description>
            <pubDate>Mon, 07 Jun 2006 12:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/SearchEngineOptimization2</guid>
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            <title>Search Engine Optimization - Part One</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/SearchEngineOptimization</link>
            <description><![CDATA[If your business has a website at all, chances are you have heard a lot about 'Search Engine Optimization.' Most business owners I talk to have heard of it, but don't understand much about it ... let's face it, it sounds confusing and technical when...]]></description>
            <pubDate>Mon, 07 Jun 2006 12:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/SearchEngineOptimization</guid>
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            <title> Advertising Pitfalls You Can Avoid</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200602</link>
            <description><![CDATA[One reason why some businesses - especially smaller businesses - are hesitant to market and advertise is a 'bad experience' they had in the past. They tell me that they 'have already tried advertising' and it didn't work for them. But after drawing them out on their experiences I find out that they have fallen pray to one of a few very common mistakes that most businesses make when going it alone...]]></description>
            <pubDate>Mon, 20 Feb 2006 12:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200602</guid>
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            <title>Plug Those Leaks!</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200512</link>
            <description><![CDATA[If you own an older home (mine is celebrating it's 95th birthday this
year) in Northeast Ohio, in the wintertime, with these rising gas
prices, there is a certain ritual that you no doubt take part in. Every
year, when the weather turns cold and the snowflakes fall, out come the
holiday decorations - and along with them, the storm windows....]]></description>
            <pubDate>Sun, 01 Jan 2006 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200512</guid>
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            <title>Content Is King</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200510</link>
            <description><![CDATA[A website with rich content is like candy for search engines. Everyone
with a website is (or should be) concerned with how well their site is
placed in search engine results. The web is full of information, 87% of
web surfers use search engines to find new websites, and 80-90% of them
will not look past the first page of results...]]></description>
            <pubDate>Tue, 01 Nov 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200510</guid>
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            <title>The Effective Use of Email</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200508</link>
            <description><![CDATA[This time around I would like to focus in a little bit more and talk about Email...]]></description>
            <pubDate>Thu, 01 Sep 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200508</guid>
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            <title>How Can I Use the Internet in My Marketing?</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200506</link>
            <description><![CDATA[I have been approached by several owners of small businesses who have wanted to know more about the benefits of marketing on the Internet. First of all, there seems to be a lot of confusion and disappointment regarding the Internet and its usefulness for Small Businesses...]]></description>
            <pubDate>Fri, 01 Jul 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200506</guid>
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            <title>Mind Your Ps and Qs</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200504</link>
            <description><![CDATA[In my last column I recommended that you devote some serious time to jotting down the things that you believe are unique about your business. More than likely, you didn&rsquo;t do it, but that&rsquo;s okay, that&rsquo;s why I write this material for you &ndash; to help you with your marketing ideas....]]></description>
            <pubDate>Sun, 01 May 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200504</guid>
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            <title>Be Different</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200502</link>
            <description><![CDATA[We are bombarded daily &ndash; no, minute-by-minute &ndash; with messages. &ldquo;Buy my
product &ndash; it&rsquo;s better!&rdquo; &ldquo;Buy my service &ndash; it&rsquo;s cheaper!&rdquo; &ldquo;Do business
with me &ndash; I&rsquo;m faster!&rdquo;
One of the keys to surviving in today&rsquo;s message-a-minute world
is simply to be different. It sounds simple, but many businesses,
unfortunately, do things the old fashioned way &ndash; they copy what someone
else has already done. That&rsquo;s the easy way out...]]></description>
            <pubDate>Tue, 01 Mar 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTips200502</guid>
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            <title>Everything Should Start with a Plan</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsDecember</link>
            <description><![CDATA[The old saying, &ldquo;Rome wasn&rsquo;t built in a day,&rdquo; has been used so often
that it&rsquo;s message is taken for granted these days. However, there&rsquo;s a
hidden message in that phrase that has a great deal of pertinence to
business and marketing...]]></description>
            <pubDate>Sat, 02 Jan 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsDecember</guid>
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            <title>Public Relations Is Not a Dirty Phrase!</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsOctober</link>
            <description><![CDATA[Many businesses spend a lot of money on advertising and marketing and overlook the advantage of supplementing those valuable communications tools with public relations. And it can be done with very little added expense...]]></description>
            <pubDate>Sat, 01 Jan 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsOctober</guid>
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            <title>Up Close and Personal</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsAugust</link>
            <description><![CDATA[The Internet is a great place to market your product or service. However, while it is growing in popularity and effectiveness, just like any of the other marketing media available to the world, it’s only as effective as the message you want to communicate – and the manner in which that message is presented...]]></description>
            <pubDate>Sat, 01 Jan 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsAugust</guid>
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        <item>
            <title>How Can I Market My Business on a Small Budget?</title>
            <link>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsJune</link>
            <description><![CDATA[I often hear from business owners that they would like to do more marketing and advertising, but, for a variety of reasons, they can’t afford it. There are many ways of getting your message to prospective customers, and they are very simple...]]></description>
            <pubDate>Sat, 01 Jan 2005 14:00:00 GMT</pubDate>
            <guid>http://www.redincorporated.com/SiteWings/PressArea/MarketingTipsJune</guid>
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