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	<title>Marketing, Design, Web, Social Media, Advertising - Red Incorporated, Akron Ohio</title>
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	<description>Red Gets Attention</description>
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		<title>Montefiore Gets New Website Design</title>
		<link>http://www.redincorporated.com/recent-work/montefiore-gets-new-website-design/</link>
		<comments>http://www.redincorporated.com/recent-work/montefiore-gets-new-website-design/#comments</comments>
		<pubDate>Thu, 08 Apr 2010 17:40:24 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[akron]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=412</guid>
		<description><![CDATA[Montefiore, located in Beachwood, Ohio,  has cared for Cleveland’s aging Jewish and general community for over 128 years. Montefiore needed a fresh look and feel for their website, that could be easily managed internally.
They asked Red to go through the process of making this transition with them.  As a result, they now have a site [...]]]></description>
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		<title>Social Media: Brand Management</title>
		<link>http://www.redincorporated.com/social_media_lab/social-media-brand-management/</link>
		<comments>http://www.redincorporated.com/social_media_lab/social-media-brand-management/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 02:22:28 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social Media Lab]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=406</guid>
		<description><![CDATA[It’s hard not to notice the popularity of Facebook, Twitter and other social media gathering spots.  In each and every one of those places, brands are being discussed, passionately.  Love or hate, real people are talking about recent experiences with brands large and small.
It could be how much they love a product they [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Social Media for Business to Business</title>
		<link>http://www.redincorporated.com/social_media_lab/social-media-for-business-to-business/</link>
		<comments>http://www.redincorporated.com/social_media_lab/social-media-for-business-to-business/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:45:44 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Social Media Lab]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=372</guid>
		<description><![CDATA[A lot of people are asking me about the value of social media for business to business opportunities. They hear all the hype about SM, but they are having a hard time seeing the benefit of it, especially in that B2B setting. The first thing I want say is that I am not going to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>DeHoff Realtors</title>
		<link>http://www.redincorporated.com/recent-work/dehoff-realtors/</link>
		<comments>http://www.redincorporated.com/recent-work/dehoff-realtors/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 16:00:49 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business to business]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://blog.redincorporated.com/?p=115</guid>
		<description><![CDATA[The real estate market was ailing and consumers everywhere were losing confidence. DeHoff Realtors knew they needed to stand out with strength, confidence and positivity in the face of a bleak looking marketplace.

The solution:
Rebrand DeHoff Realtors with an active, energetic new look and a campaign that conveys to homeowners that there is still hope for [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Brand Messaging: Keep Your Story Straight.</title>
		<link>http://www.redincorporated.com/articles/brand-messaging-keep-your-story-straight/</link>
		<comments>http://www.redincorporated.com/articles/brand-messaging-keep-your-story-straight/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:04:02 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=356</guid>
		<description><![CDATA[Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Club&#8217;s Fresh Look</title>
		<link>http://www.redincorporated.com/recent-work/the-club-packaging-design/</link>
		<comments>http://www.redincorporated.com/recent-work/the-club-packaging-design/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 22:03:24 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[retail]]></category>

		<guid isPermaLink="false">http://blog.redincorporated.com/?p=123</guid>
		<description><![CDATA[Winner International, the makers of The Club line of security products contacted us about updating their brand and giving their security products a fresh new look. We started with a new product called the Personal Vault. Here&#8217;s a look at the packaging, coming to a retail store near you. We are currently putting the finishing [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>New Interactive Facebook Fan Page</title>
		<link>http://www.redincorporated.com/recent-work/new-interactive-facebook-fan-page/</link>
		<comments>http://www.redincorporated.com/recent-work/new-interactive-facebook-fan-page/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 20:46:25 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[akron]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan page]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=315</guid>
		<description><![CDATA[We recently posted about the redesigned website for House of Hunan. Another part of their interactive media is ready to be unveiled. We have just released version 1.0 of their new interactive facebook fan page. The enhanced fan page features photos, a video and feeds from twitter and the website all in one place. The [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>House of Hunan Gets New Website Design</title>
		<link>http://www.redincorporated.com/recent-work/house-of-hunan-gets-new-website-design/</link>
		<comments>http://www.redincorporated.com/recent-work/house-of-hunan-gets-new-website-design/#comments</comments>
		<pubDate>Fri, 11 Dec 2009 21:58:19 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Recent Work]]></category>
		<category><![CDATA[akron]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=300</guid>
		<description><![CDATA[House of Hunan, with locations in Akron, Fairlawn and Medina, has been serving up gourmet Asian Cuisine for years. They were even recently awarded the &#8220;Beacon&#8217;s Best&#8221; awards for best Sushi in Akron and best Chinese Food in Akron by readers of the Akron Beacon Journal. Unfortunately their website just wasn&#8217;t living up to the [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Stick to it! Visual Brand Consistency.</title>
		<link>http://www.redincorporated.com/articles/stick-to-it-visual-brand-consistency/</link>
		<comments>http://www.redincorporated.com/articles/stick-to-it-visual-brand-consistency/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:15:15 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=272</guid>
		<description><![CDATA[When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it&#8217;s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Matching Landing Pages Increase Ad Effectiveness 40%</title>
		<link>http://www.redincorporated.com/articles/landing-pages-increase-ad-effectiveness/</link>
		<comments>http://www.redincorporated.com/articles/landing-pages-increase-ad-effectiveness/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 16:39:49 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=271</guid>
		<description><![CDATA[Some interesting research came out recently that validates the importance of a completely integrated marketing and advertising effort. Crown Peak conducted a study of holiday advertisers and discovered that 66% percent of online ads simply redirect users to the website home page, or a generic search result page rather than a landing page specifically tied [...]]]></description>
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