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	<title>Marketing, Design, Web, Social Media, Advertising - Red Incorporated, Akron Ohio &#187; Articles</title>
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		<title>Social Media: Brand Management</title>
		<link>http://www.redincorporated.com/social_media_lab/social-media-brand-management/</link>
		<comments>http://www.redincorporated.com/social_media_lab/social-media-brand-management/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 02:22:28 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social Media Lab]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=406</guid>
		<description><![CDATA[It’s hard not to notice the popularity of Facebook, Twitter and other social media gathering spots.  In each and every one of those places, brands are being discussed, passionately.  Love or hate, real people are talking about recent experiences with brands large and small.
It could be how much they love a product they [...]]]></description>
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		<title>Brand Messaging: Keep Your Story Straight.</title>
		<link>http://www.redincorporated.com/articles/brand-messaging-keep-your-story-straight/</link>
		<comments>http://www.redincorporated.com/articles/brand-messaging-keep-your-story-straight/#comments</comments>
		<pubDate>Wed, 27 Jan 2010 07:04:02 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[messaging]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=356</guid>
		<description><![CDATA[Messaging plays a very important role, it’s the the glue that holds your brand together.  This is where you state your benefits, claims, promises, and your mission. Sure your visual brand convinces them (hopefully!) that you are a quality brand that they want to partner with, but your messaging tells them if you are providing [...]]]></description>
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		<title>Stick to it! Visual Brand Consistency.</title>
		<link>http://www.redincorporated.com/articles/stick-to-it-visual-brand-consistency/</link>
		<comments>http://www.redincorporated.com/articles/stick-to-it-visual-brand-consistency/#comments</comments>
		<pubDate>Mon, 07 Dec 2009 15:15:15 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=272</guid>
		<description><![CDATA[When you think about one of your favorite brands, you almost instantly get a mental picture (and that gut feeling we talked about here) of that brand.  With the big hitters it&#8217;s easy; Target, Starbucks, WalMart have spent countless dollars on making sure that when you see a communication vehicle with their name on it [...]]]></description>
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		<title>Matching Landing Pages Increase Ad Effectiveness 40%</title>
		<link>http://www.redincorporated.com/articles/landing-pages-increase-ad-effectiveness/</link>
		<comments>http://www.redincorporated.com/articles/landing-pages-increase-ad-effectiveness/#comments</comments>
		<pubDate>Fri, 04 Dec 2009 16:39:49 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online]]></category>
		<category><![CDATA[research]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=271</guid>
		<description><![CDATA[Some interesting research came out recently that validates the importance of a completely integrated marketing and advertising effort. Crown Peak conducted a study of holiday advertisers and discovered that 66% percent of online ads simply redirect users to the website home page, or a generic search result page rather than a landing page specifically tied [...]]]></description>
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		<title>Branding, More Than a Logo.</title>
		<link>http://www.redincorporated.com/articles/branding-more-than-a-logo/</link>
		<comments>http://www.redincorporated.com/articles/branding-more-than-a-logo/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 21:35:33 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=236</guid>
		<description><![CDATA[Branding, you may know what it is. Even scarier, you might think you know what it is, and you are wrong.
According to The Brand Gap, which I highly recommend reading, your brand is the gut feeling your customers have when they think about you. It&#8217;s not (only) your logo, corporate color scheme, the photography and [...]]]></description>
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		<title>One in Five Online Americans Is a Tweeter</title>
		<link>http://www.redincorporated.com/social_media_lab/one-in-five-online-americans-is-a-tweeter/</link>
		<comments>http://www.redincorporated.com/social_media_lab/one-in-five-online-americans-is-a-tweeter/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 17:43:37 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Social Media Lab]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=223</guid>
		<description><![CDATA[A recent report published by the Pew Researchers Internet and American Life project has found that now nearly 20% of Americans who are online are using a status updating service such as Twitter...]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Content Is King</title>
		<link>http://www.redincorporated.com/articles/content-is-king/</link>
		<comments>http://www.redincorporated.com/articles/content-is-king/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 20:22:32 +0000</pubDate>
		<dc:creator>Tim Wiseman</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[website]]></category>

		<guid isPermaLink="false">http://redincorporated.com/?p=215</guid>
		<description><![CDATA[...There are several ways to make your website search engine optimized, most of these ways are inexpensive, and depend on website content geared towards your target market....]]></description>
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		<title>What&#8217;s in it for Me?</title>
		<link>http://www.redincorporated.com/articles/whats-in-it-for-me/</link>
		<comments>http://www.redincorporated.com/articles/whats-in-it-for-me/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 00:29:58 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.redincorporated.com/?p=96</guid>
		<description><![CDATA[t's not a trick question, it is the primary thing your prospects and customers need to know about your business. Unfortunately, in the midst of all the effort we spend on communicating, advertising, lead-generating, educating, selling...]]></description>
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		<title>Everything Starts with a Plan</title>
		<link>http://www.redincorporated.com/articles/start-with-a-plan/</link>
		<comments>http://www.redincorporated.com/articles/start-with-a-plan/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 00:40:53 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.redincorporated.com/?p=104</guid>
		<description><![CDATA[The old saying, “Rome wasn’t built in a day,” has been used so often that it’s message is taken for granted these days. However, there’s a hidden message in that phrase that has a great deal of pertinence to business and marketing.]]></description>
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		<title>Be Different</title>
		<link>http://www.redincorporated.com/articles/be-different/</link>
		<comments>http://www.redincorporated.com/articles/be-different/#comments</comments>
		<pubDate>Mon, 13 Jul 2009 00:38:14 +0000</pubDate>
		<dc:creator>John Joyce</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://blog.redincorporated.com/?p=100</guid>
		<description><![CDATA[We are bombarded daily – no, minute-by-minute – with messages. “Buy my product – it’s better!” “Buy my service – it’s cheaper!” “Do business with me – I’m faster!”]]></description>
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